What we’ve learned, written down.
Short pieces on how we build: the questions we ask before starting, the decisions that turn out to matter, and the things we would do differently.
- AI automation2 September 2026 · 6 min
Five questions to ask before you automate anything
The checklist we run at the start of every automation engagement. Most projects that go wrong were answerable on day one.
Read → - Applications & platforms21 August 2026 · 7 min
Three languages, one build: what right-to-left really costs
Arabic is not a translation job. Here is what changes in the layout, the components and the copy when a site has to work in both directions.
Read → - How we work6 August 2026 · 4 min
Why we don’t resell software
No licences, no referral fees, no partner badges. What that costs us, and why the arithmetic still works.
Read →
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